Consolidating MCU Advantages with Solutions Renesas Embraces Arm Automotive Ecosystem

【Lansheng Technology Information】The 2023 Shanghai International Embedded Exhibition was held in the Shanghai World Expo Exhibition Hall. As the first show of the world-renowned embedded technology exhibition Embedded World in China, it attracted many well-known embedded technology manufacturers at home and abroad to participate. Renesas Electronics, a global semiconductor solution provider, brought a variety of exhibits and exciting solutions related to the embedded field, such as Internet gateway solutions for future automotive E/E architectures and overall solutions for new energy vehicle motor control. During the same period of the exhibition, Renesas Electronics specially held a briefing on corporate development, latest strategies and key products for the media.

"With the diversification and complexity of applications, Renesas is more focused on providing complete solutions to various customers, so we are a semiconductor solution company." This is the opening speech of Lai Changqing, vice president of global sales and marketing of Renesas Electronics and president of Renesas Electronics China, introducing Renesas.

From a product point of view, Renesas is an embedded solution provider, the core of which is MCU, MPU and SoC products. Renesas is one of the companies with the most complete embedded products in the industry, ranging from Renesas's own core products, to the rapidly growing Arm base products, to RISC-V architecture products. Especially in the field of MCU, Lai Changqing introduced that Renesas has become the world's number one from 16% in the previous year to 17% in last year. We can see the improvement of Renesas' comprehensive competitiveness. This competitiveness includes that Renesas invests 18% of its sales in research and development, so that we can continue to provide customers with more competitive products.

Looking forward to the future, Lai Changqing said that Renesas R&D personnel and channel partners will jointly promote the growth of the Internet of Things fields such as automobiles, industry, Internet of Everything, smart home, and smart terminals. In addition to these core customers, it is aimed at the "mass market", that is, small and medium-sized customer groups. Appropriate strategies will also win more shares and faster growth for Renesas. Lai Changqing revealed that Renesas has made a new strategic deployment in 2022, and hopes that by 2030, its sales will reach 20 billion U.S. dollars from more than 12 billion U.S. dollars in 2022, and return to the top three embedded semiconductor solution suppliers in the world.

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