Section Launches ProfAI Use Case Coach to Tackle Enterprise AI’s Adoption Barrier

The Section AI Use Case Coach, a new feature within Section’s ProfAI platform, has been launched to help knowledge workers apply AI to meaningful, high-value work. This AI agent offers personalized, role-specific guidance for discovering, building and sharing AI use cases filling what Section terms the “use case desert,” where many employees have tools but lack direction on real business impact.

Why the Use Case Desert Undercuts AI ROI

Despite significant enterprise investments in AI, only around 12% of organizations are using AI meaningfully in business operations. According to Section’s research, more than 90% of employees limit their AI use to basic tasks such as email summarization or simple searches generating little to no measurable return. The Use Case Coach is designed to overcome this gap by steering users toward role-relevant, high-impact AI applications with step-by-step support.

Key Capabilities of the Use Case Coach

• Personalized Discovery: The coach analyzes each user’s role, company context and AI maturity to recommend relevant use cases.
• Guided Implementation: It provides structured, guided walk-throughs to help employees build working AI solutions from idea to execution.
• Shareable Use Cases: Users can save use cases and share them with colleagues to foster a culture of AI innovation.
• Integration With Enterprise LLMs: Generated prompts and action plans can be routed to a company’s own large language model for execution.
• Analytics & Tracking: The platform offers real-time use-case tracking and reporting so AI leaders can measure adoption, popularity, and business impact.

Scaling AI Leadership Impact

For AI leaders like Heads of AI and Innovation Officers, the Use Case Coach offers a scalable way to train thousands of employees without needing to run countless workshops or coaching sessions. It maintains an institutional “memory” of AI use cases, complete with a library of use cases sorted by department or function, enabling reuse and amplification. According to Section, some of its customers have seen dramatic adoption: for example, one company saw over 4,300 employees certified in AI within 110 days, covering 78% of their global workforce.

Why This Matters Now

The Use Case Coach comes at a critical moment: many enterprises are grappling with an AI application gap, where tools are available but valuable use is not. By converting latent potential into real workflows, Section hopes to accelerate ROI and democratize AI across the workforce.

Challenges & Considerations

• Quality of Recommendations: The usefulness of the coach depends on how well it can tailor use cases to real business roles and needs.
• Governance & Safety: Organizations will need guardrails to ensure AI-generated use cases are safe, ethical, and aligned with internal policies.
• Cultural Adoption: Even with coaching, shifting employees from passive tool users to active AI creators requires change management and leadership buy-in.
• LLM Integration: Connecting to enterprise LLMs safely and effectively will require architecture that supports data privacy and security.

Outlook & Potential Impact

If widely adopted, ProfAI’s Use Case Coach could significantly raise the floor of enterprise AI maturity making every employee a potential AI innovator rather than a passive consumer. By enabling role-based, scalable AI adoption, Section is betting that real business value will follow, helping to close the “use case desert” and transform AI from a niche capability into a core driver of productivity and innovation.

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